Pre-production
Week 1–2Offer, audience, and angle before the script. You sign off boards, locations, casting, and the shot list before a crew call goes out.
Video that pays for itself.
A Tactiv video engagement costs less than one full-time creative hire, and it opens with a written revenue forecast — miss it and we work free until you hit it. Included: concept and script, direction, crew and kit, edit and finishing, and photography captured on the same shoot days. Every concept ships with multiple hooks and cutdowns, so media launches with options rather than one bet. First performance signal typically lands within two weeks of launch. Sixty-plus brands so far — Nissan, Bridgestone, Holcim, Kroger — 200M+ views generated at 4× average ROAS.
Book a free strategy call
30 minutes · no pitch deck · you leave with a plan
The reel
Eighty-eight seconds of work that shipped.
Forestry and timber, container ports, founder and boardroom interviews, recording studios, heavy plant on a mine site — all cut from campaigns that ran. It plays silent and on a loop; press play for the full cut, still silent.
Showreel · Silent loop
The record
Every number below is a client outcome, not an impression.
200M+
Views generated
4×
Average ROAS
60+
Brands served
98%
Episodic success rate
14d
To first performance signal
The claim
We don’t sell shoot days. We sell the number they produce.
Brandon Mize · Tactiv
Most production companies bill by the day and hand back a master file. Nothing in that arrangement obliges the footage to sell anything, so the incentive drifts toward prettier frames.
We write the forecast before the call sheet exists, then build every scene to hit it. Cinema-grade craft, direct-response accountability — hooks tested in the edit, cutdowns cut per platform, stills from the same days.
What’s included
One crew. Four deliverable stacks.
A shoot is the middle of the job, not all of it. Everything below is quoted once, against one forecast — no change orders for cutdowns you always needed.
Direction & crew
Shoot daysDirector, DP, lighting, sound, and art — scaled to the spot, not to a rate card. Multi-cam wherever coverage buys extra cutdowns free.
Edit & finishing
PostColour, sound design, motion graphics, captions, and cutdowns in 16:9, 9:16 and 1:1, plus every hook variant the media plan will test.
Usage & rights
DeliveryYou own the masters and the raw. Talent, music, and location releases are cleared for paid use before delivery, not after a legal note.
Photography
Photography on every production.
Tactiv does not sell photography-only engagements. Stills are captured as part of a video production — same days, same crew, same lighting — which is why the images match the film instead of arriving weeks later from a different eye.
Campaign stills
ADENA HealthShot on hospital location alongside the film, so the ad set, the billboard, and the landing page all read as one campaign.
Lifestyle & environment
SynergyVetExam rooms, staff, and patients photographed across the film days — a library that carries a practice’s site, social, and paid creative for a year.
Portraits
Oak Capital ManagementExecutive and team portraits made on set: one sitting, one look, consistent down the whole leadership page.
On set
Kit, crew, and the hours you never see.
Every stack on this page is people and gear on a call sheet. Six plates from our own archive, moving at either end and still in between — no stock, no borrowed reel. All six run the same 3:4 crop so the sheet reads as one set of prints.
Where this starts
A shoot day is a cost. A forecast is a commitment.
Book a free strategy call
30 minutes · no pitch deck · the forecast is yours either way
The method
From first call to footage that sells.
Week 1
Strategy
Offer, audience, angles — and a written forecast before a dollar is spent. You know the target before we roll camera.
Week 2
Pre-production
Script, boards, casting, locations, shot list — all approved in writing, so the shoot day has no arguments in it.
Week 3
Shoot
Principal photography, plus the stills. Coverage is planned around the cutdowns the media plan needs, not one hero cut.
Week 4
Post & launch
Edit, colour, sound, captions, cutdowns — then live with full attribution wired in, so revenue is visible from day one.
Crews work out of Jacksonville and Saint Augustine, Florida, and travel nationwide, with standing production across Tennessee and South Carolina. Travel sits inside the quoted forecast.
The receipts
We forecast it. Then we film it.
Two of sixty-plus engagements, chosen for range.
KeyPleaz
Consumer · LaunchA cold start: no audience, no ad account history. Creative and funnel built together, launched at once — four weeks from kickoff to live.
300Leads, first month
Wk 4From kickoff to live
Vanderbilt University Medical Center
HealthcareCreative built for trust, not urgency: filmed on location with clinicians, cut to the lengths the media plan needed.
+74%New patients, 90 days
+140%Treatment completion
Across all clients: +65% average engagement lift.
Ask for the full case files on your call →The portfolio
A few of the names behind those numbers.
The guarantee
Miss the forecast? We work free until you hit it.
Book a free strategy call
Not a discount. Not a credit. We keep producing and optimizing at our expense until the number we forecast is the number you have.
Fair questions
Asked before every production.
What does video production cost?
Less than one full-time creative hire — and that buys a production team, a media buyer, and a strategist instead of one salary. Price tracks scope: shoot days, locations, talent, cutdowns. You leave the 30-minute call with a number and a written forecast, hired or not.
How long does a production take?
Four weeks is the standard runway: strategy and forecast, pre-production, principal photography, then post and launch. First performance signal typically lands within two weeks of launch.
What is included?
Concept and script, direction, crew and kit, edit and finishing, colour, sound, captions, motion graphics, and cutdowns in 16:9, 9:16 and 1:1 — plus stills from the same shoot days. You own the masters and the raw, with talent, music, and location rights cleared for paid use.
Do you offer photography?
Yes — as part of a video production, not as a standalone service. Tactiv does not sell photography-only engagements. Stills are captured on the same days by the same crew, which is how the ADENA Health, SynergyVet, and Oak Capital Management libraries were made. If stills are genuinely all you need, we will point you to a photographer instead.
Where do you shoot?
Crews are based in Jacksonville and Saint Augustine, Florida, and travel nationwide — regularly across Tennessee and South Carolina. Travel is quoted inside the forecast, so a Nashville or Charleston shoot is never a surprise line item.
What if the film does not perform?
Then we keep working. Every engagement opens with a written revenue forecast; miss it and we produce and optimise at our expense until the number we forecast is the number you have. Not a discount, not a credit.
The rest of the studio
Video is one of four.
Performance marketing
Meta · TikTok · YouTubeFull-funnel media buying with attribution wired in before launch. Reported in revenue, not reach.
Creator marketing
Celebrity · Macro · UGCSourcing, contracts, usage rights and paid amplification behind the posts that earn it.
Healthcare marketing
Patient acquisition10,000+ appointments booked across 50+ practices, at a +40% average increase in new patients.
One last thing