Service N°04 — Healthcare marketing

Nationwide Service · Jacksonville & Saint Augustine Headquartered

Fill the calendar. Not the feed.

Tactiv builds patient-acquisition systems — creative, media, and tracking — for less than the cost of one full-time hire, and every engagement opens with a written revenue forecast. Miss it and we work free until you hit it. The record: 10,000+ appointments booked across 50+ practices, at a +40% average increase in new patients. At Vanderbilt University Medical Center, new patients rose 74% in 90 days and treatment completion 140%. First performance signal typically lands within two weeks of launch, and creative clears your compliance review before anything goes live.

Book a free strategy call

30 minutes · no pitch deck · you leave with a plan

ADENA Health caregiver embracing a patient in a hospital lobby — healthcare marketing campaign still Healthcare campaign · ADENA Health

The record

Every number below is a client outcome, not an impression.

10K+

Appointments booked

50+

Practices served

+40%

Average new-patient increase

4×

Average ROAS

14d

To first performance signal

The claim

Nobody chooses a surgeon because the ad was clever.

Brandon Mize · Tactiv

Healthcare marketing fails in a specific way: it borrows consumer tactics, wins attention, and books nobody. Urgency reads as pressure, discounts read as risk, and a stock photo of a smiling stranger reads as every other practice in the market.

What converts is evidence of care — real clinicians, real rooms, real patients who consented. We film it on location, run it against a media plan tuned to appointment capacity rather than raw lead volume, and report in booked appointments and cost per patient.

Who this is for

One playbook. Four kinds of practice.

The creative changes with the specialty; the system does not. Forecast first, film on location, wire the tracking, then report in appointments.

Tactiv crew filming a physician walking beside a patient on crutches in a hospital rehabilitation lobby, lit by a large octabox

Practices & clinics

Multi-location

Dental, derm, ortho, primary care. Chair time and provider capacity drive the media plan, so growth arrives at a pace the schedule can absorb.

Hospital systems

Service lines

Service-line campaigns and brand work at system scale — the shape of the ADENA Health and Vanderbilt University Medical Center engagements.

Specialty & veterinary

SynergyVet · SynergyVet

Referral-driven and pet-owner marketing, where trust is built in the waiting room long before anyone opens an app.

Compliance & trust

Every engagement

Consent, review, and platform health-data rules handled in week one. Nothing goes live without your compliance sign-off.

  • Patient-acquisition strategy
  • On-location video
  • Photography
  • Paid media
  • Landing pages
  • Call tracking
  • Consent & review
  • Appointment reporting

On set

Filming inside live clinical space.

Exam rooms, treatment floors and clinic lobbies — shot around real staff and real patients, with lighting that fits through a doorway and a crew that knows what it must not touch.

A Tactiv operator frames a young patient on an exam table through a cinema camera, the director's monitor showing the clinician and patient in shot
A Tactiv operator tracks a woman working on a tablet in a bright clinic lobby with a gimbal-mounted cinema camera

Campaign work

What a patient actually sees of you.

Service-line stills, brand film frames, and interactive walk-throughs — built from the same shoot days, so the ad, the site, and the tour read as one practice.

Interactive virtual-tour menu built over an Aspen Dental practice interior, offering Denture Production, Trios Scanning and Free Roam as entry points from the front desk
ADENA Health campaign still: a smiling paediatric clinician checks a young boy's ear with an otoscope in a bright exam room
Frame from a UHealth brand film: a masked surgeon looks off camera under an operating-theatre light, the University of Miami Health System mark set into the frame

Where this starts

Ten thousand appointments started as a forecast on a call. Yours can start this week.

Book a free strategy call

30 minutes · no pitch deck · the forecast is yours either way

The method

Thirty days from handshake to a fuller schedule.

Week 1

Strategy

Service lines, capacity, and margins — then a written forecast in appointments before a dollar is spent. Compliance review starts here, not at launch.

Weeks 2–3

Production

Filmed on location with your clinicians and consented patients, plus stills from the same days. Multiple hooks per concept so media launches with options.

Week 4

Launch

Campaigns live with call and form tracking wired in. You see spend, booked appointments, and cost per patient from day one.

Ongoing

Optimization

Weekly iteration against the forecast, paced to provider capacity. Winners scale, losers die fast, and the reporting stays in appointments.

Healthcare work runs nationwide from Jacksonville and Saint Augustine, Florida, with standing engagements across Tennessee and South Carolina. Crews travel to your locations and travel is quoted inside the forecast.

The receipts

We forecast it. Then we fill it.

Two of fifty-plus healthcare engagements.

Vanderbilt University Medical Center

Healthcare

New-patient growth without discounting or gimmicks — creative built for trust, media tuned to the appointment calendar rather than to lead volume.

+74%New patients, 90 days
+140%Treatment completion

Practice network

Dental · Veterinary

The aggregate across 50+ practices running the same playbook: filmed on location, tracked to the booking, reported in appointments.

10K+Appointments booked
+40%Avg new-patient increase

Across all clients: +65% average engagement lift.

Ask for the full case files on your call →

The portfolio

A few of the names behind those numbers.

  • Bridgestone logo
  • Aspen Dental logo
  • Vanderbilt University Medical Center logo
  • SynergyVet logo
  • Terminix logo

The guarantee

Miss the forecast? We work free until you hit it.

Book a free strategy call

Not a discount. Not a credit. We keep producing and optimizing at our expense until the number we forecast is the number you have.

Fair questions

Asked before every engagement.

What does healthcare marketing cost?

Less than one full-time hire for the engagement — and that covers creative, media, and tracking rather than one salary. Ad spend stays in your own accounts. You leave the 30-minute call with a number and a written forecast tied to appointments, not impressions.

How fast do appointments start moving?

First signal typically lands within two weeks of launch, and thirty days is the standard runway from handshake to revenue on the board. At Vanderbilt University Medical Center, new patients rose 74% inside 90 days.

What is included?

Patient-acquisition strategy, creative and video shot on location in your practice, paid media across Meta, TikTok, and YouTube, landing pages, call and form tracking, and reporting in booked appointments and cost per patient. Photography is captured on the same shoot days.

How do you handle compliance and patient privacy?

We are a marketing studio, not a compliance vendor, and we work that way. No patient story, image, or testimonial goes out without written consent and your own compliance sign-off, creative review is built into week one, and platform health-data restrictions are handled in the tracking setup before launch rather than after a rejection.

Do you work with single practices or hospital systems?

Both. 10,000+ appointments booked across 50+ practices at a +40% average increase in new patients, alongside system-level work with Vanderbilt University Medical Center and ADENA Health. Specialty and veterinary practices — SynergyVet, SynergyVet — run on the same playbook.

Where do you work?

Nationwide, from Jacksonville and Saint Augustine, Florida, with standing healthcare work across Tennessee and South Carolina. Crews travel to your locations and the travel is quoted inside the forecast, so the number you approve is the number you pay.

One last thing

Thirty minutes. No pitch deck. Leave with a forecast.