Celebrity
Mass awarenessA face the market already knows changes what your brand is allowed to say. Deployed for launches and moments where reach itself is the message.
Borrow the audience. Keep the buyers.
Tactiv sources, contracts, and deploys creators — celebrity names, category authorities, and micro-voices — for less than the cost of one full-time hire, with a written revenue forecast attached before the first brief goes out. Miss it and we work free until you hit it. Included: discovery and vetting, negotiation and contracts, usage rights and FTC disclosure, briefs and content calendars, whitelisting, and paid amplification behind the posts that earn it. First performance signal typically lands within two weeks of launch. Sixty-plus brands, 200M+ views, 4× average ROAS.
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30 minutes · no pitch deck · you leave with a plan
The record
Every number below is a client outcome, not an impression.
200M+
Views generated
4×
Average ROAS
+65%
Average engagement lift
60+
Brands served
14d
To first performance signal
The claim
A creator lends you trust. Attribution is how you keep it.
Brandon Mize · Tactiv
Influencer marketing goes wrong in the same place every time: the campaign is bought as awareness, measured as reach, and then quietly abandoned because nobody can say what it sold. The creator was never the problem — the missing tracking was.
We contract for usage rights and paid amplification up front, so the posts that perform become ad creative the same week instead of expiring in a feed. Then the campaign is measured the way every other line of media spend is: revenue, and cost per customer.
The roster
Three tiers. One contract standard.
Some audiences take a decade to build. These are already built — and every one of them arrives with rights, disclosure, and attribution handled before anything ships.
Macro
Targeted reachCategory authorities with large, engaged followings — golf, health, home, wherever your buyers already spend their evenings. Relevance you cannot media-buy.
Micro + UGC
Authentic volumeMany smaller voices shooting native, believable content. Social proof at scale — and a UGC library your paid campaigns keep running on.
Rights & disclosure
Every tierUsage, exclusivity, term, and FTC disclosure negotiated into the contract before a frame is shot, so a winning post can go straight into paid.
On set
Talent, lit properly, on a set we built.
Creator content that has to carry a brand cannot be shot on a ring light. These are partnership days run like commercial days — two rows, landscape above and portrait below, each row cut to a single ratio.
Where it lands
A partnership ends up as a unit in a feed.
Borrowed audience is the top of the job. The bottom of it is the asset itself — a vertical cut built to the same brief, framed for the surface it runs on and made to hold a thumb before anyone turns the sound on.
Where this starts
Awareness at the top. Viral UGC through the middle. Sales you can attribute.
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Same 30-minute call · bring your wishlist
The method
Sourced, contracted, deployed — then amplified.
Step 01
Source
Discovery and vetting: audience quality, brand safety, and engagement that is earned, not bought. Shortlists come with the reasoning attached.
Step 02
Contract
Negotiation, contracts, usage rights, and disclosure — every deliverable and deadline in writing before a frame is shot.
Step 03
Deploy
Briefs and content calendars, then posts land on schedule. Creative direction tight enough to stay on message, loose enough to still sound like them.
Step 04
Amplify
Whitelisting and paid spend behind the posts that earn it, with attribution running back to revenue rather than to likes.
Campaigns run nationwide from Jacksonville and Saint Augustine, Florida, with client concentrations across Tennessee and South Carolina. Creators are sourced wherever your buyers are, not wherever we are.
The receipts
We forecast it. Then we cast it.
Two of sixty-plus engagements, chosen for range.
KeyPleaz
Consumer · LaunchA cold start with no audience to borrow from internally. Creator content carried the top of the funnel while paid picked up everyone it warmed.
300Leads, first month
Wk 4From kickoff to live
Vanderbilt University Medical Center
HealthcareTrust is the whole product in healthcare. Real clinicians and real patients, contracted and consented, outperformed anything a studio could stage.
+74%New patients, 90 days
+140%Treatment completion
Across all clients: +65% average engagement lift.
Ask for the full case files on your call →The portfolio
A few of the names behind those numbers.
The guarantee
Miss the forecast? We work free until you hit it.
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Not a discount. Not a credit. We keep sourcing, producing, and optimizing at our expense until the number we forecast is the number you have.
Fair questions
Asked before every campaign.
What does a creator campaign cost?
Two lines: creator fees, which vary with tier and usage, and Tactiv’s management, which costs less than one full-time hire. You see both before anything is signed, alongside the written forecast the campaign is measured against.
How do you choose creators?
Discovery and vetting on audience quality, brand safety, and engagement that is earned rather than bought. We read the audience, not the follower count — a 20,000-follower account with the right buyers beats a million of the wrong ones, and it prices like it too.
Who owns the content and the usage rights?
You do. Usage, whitelisting, exclusivity, and term are negotiated into the contract before a frame is shot, so the posts that perform can be run as paid ads without a renegotiation. FTC disclosure is briefed and checked on every deliverable.
How fast does a campaign go live?
Sourcing and contracting typically run two to three weeks, then deliverables land on a published calendar. First performance signal typically arrives within two weeks of the first posts going live and the paid amplification switching on.
What do we actually get?
Vetted creators under contract, briefs and a content calendar, the posts themselves, a UGC library your paid campaigns keep running on, whitelisting into your ad account, and attribution back to revenue rather than to likes.
Do you run campaigns outside Florida?
Yes — creator campaigns run nationwide. Tactiv works from Jacksonville and Saint Augustine, Florida, with client concentrations across Tennessee and South Carolina, and sources creators wherever your buyers actually spend their evenings.
The rest of the studio
Creators are one of four.
Video production
Film · StillsCinema-grade spots built around a hook, with photography captured on the same days.
Performance marketing
Meta · TikTok · YouTubeFull-funnel media buying with attribution wired in before launch. Reported in revenue, not reach.
Healthcare marketing
Patient acquisition10,000+ appointments booked across 50+ practices, at a +40% average increase in new patients.
One last thing